Description

Alpha 7 III Full-Frame Mirrorless Camera

The Sony Alpha 7 III features a 35mm full-frame Exmor R CMOS image sensor with 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI. A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality.

A wide ISO sensitivity range of up to ISO 51200 is standard, and approximately 15-stop dynamic range at low sensitivity settings is realized. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting and continuous shooting.

Wider, Faster, More Steadfast AF Performance

An evolved image processing system and α9 camera AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion.

The α7 III also autofocuses reliably down to EV-3 brightness. Eye AF now supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness.

High-Speed Continuous Shooting and 4K Video

With a new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode). Approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

For video, high-resolution full-frame 4K movies with full-pixel readout without pixel binning condenses approximately 2.4 times the amount of data required for 4K movies, resulting in minimal moiré and jaggies. The α7 III offers S-Log3 as well as S-Log2 gamma curves for great flexibility in color grading, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow.

In-Body Stabilization and Professional Features

The α7 III features a comprehensive 5-axis in-body image stabilization system that compensates for five types of camera shake, effectively achieving a 5.0-stop-faster shutter speed advantage. It functions with A-mount lenses attached via mount adapter, as well as E-mount lenses. Dual media slots (UHS-II compatible) allow simultaneous or relay recording.

The NP-FZ100 battery provides approximately 710 photos per charge (LCD monitor) with USB Type-C and Multi/Micro USB ports supporting external power. The high-resolution XGA OLED Tru-Finder viewfinder (2,359,296 dots) with 0.78x magnification provides clear corner-to-corner visibility. The 3.0-type 922k-dot LCD screen tilts up 107° and down 41°, with touch focus and touch pad operation.

Key Features

• 24.2MP back-illuminated full-frame Exmor R CMOS sensor
• BIONZ X image processing engine with front-end LSI
• 693 phase-detection AF points + 425 contrast-detection AF points
• 10 fps continuous shooting with AF/AE tracking
• 5-axis in-body image stabilization (5.0 stops)
• ISO 100-51200 (expandable to ISO 50-204800)
• 15-stop dynamic range at low sensitivity settings
• Eye AF (AF-C support) with left/right eye select
• 4K (QFHD) movie recording with full-pixel readout (6K oversampling)
• S-Log3, S-Log2, HLG (Hybrid Log-Gamma) for HDR video
• 2.4x oversampling for 4K video (approx. 6K equivalent)
• 14-bit RAW output (even during silent/continuous shooting)